My long-time friend, Eamon Tuffy, socialist and former county cllr, reminded me recently that it’s no longer clear if South Dublin County Council has a county manager. That post now seems to be Chief Executive.* It might be argued that this makes no difference. However, it is certain that the change was discussed and decided upon. In other words, there are reasons.
The change was, moreover, not done in isolation. There are now “Directors of …” and the council is adamant that it will redefine citizens as customers.
What we are witnessing is our local county council taking part in much wider phenomenon: corporatisation. **
Too many local politicians want to be community workers and to avoid bringing politics into … well, politics – and they’ll try to convince themselves that words don’t matter.*** Words do matter and these changes will appear over and over in media in order to drive home their acceptability and the acceptability of the political changes they reflect.