The rise of Fianna Fáil in opinion polls has come as a great shock to some. If comments on Facebook are any indication, the people who now favour FF have at best lost their memories and at worst have gone mad. The revival of FF, however, is neither mad nor surprising but entirely understandable and predictable.
Firstly, the overwhelming majority of those voters who abandoned FF at the last election most certainly did not act because they had been persuaded to change their political views. They abandoned FF because FF had provided extraordinarily poor management and FG was offering better management. (The Labour Party was quite similar, offering better management but with a more caring approach.)
Without encroaching very far into the realm of theory, it is clear that a citizen who believes that we live in a post-political age and that elections are about choosing managers, would be acting sensibly in supporting FF as soon as the worst managers had been purged. This – together with portraying the FG/Labour government as poor managers – is what has happened.
Secondly, the overriding political perspective offered by the media eases the rehabilitation of management under the FF brand. While this perspective can be viewed as a variation on the managerial or post-political approach, at the very least the two are perfectly compatible. The dominant media perspective sees the political system in terms of a “political class” ruling over supplicants and groups who seek concessions.* A citizen who adopts this perspective might compare the present government with FF’s record and conclude that FF had granted more or better concessions in the past.