The term “business class” in travel is revealing. Airlines realised that two conditions existed which would allow them to make money on this new notion of travel class. For the purpose of successful marketing the two conditions had to be in numerical harmony. Firstly, a sufficient number of travellers had the means to plunder their employers’ funds to pay for unnecessary luxury. Secondly, the number of such travellers was small enough to form the elite identity that the status hungry crave.