We need to begin to take seriously the pernicious effect of jargon, guff and blather on our lives. It’s certainly not new; Orwell’s “Newspeak” and Marcuse’s observations that “free” had come to mean “market” and that “intellectual” and “bureaucrat” had become terms of abuse spring to mind. Now that I think about it, Alice in Wonderland springs to mind too! There is of course a wickedly funny side to it. The, let’s call them, “goingforwardeers” and “drilldowners” provide hours of amusement. Recently a PR representative for Bus Eireann told a radio interviewer of plans to “roll out” new buses. Interestingly, the interviewer didn’t laugh.
The sheer scale of the balderdash, the confidence of its users, the lack of media criticism and the rise of a highly paid and unproductive elite suggest that perhaps something rather serious has happened.
It is of course a problem for public discourse when participants will not or cannot speak plainly. In most cases nothing very remarkable is being said; the jargon merely masks a vacuous lack of originality. What is remarkable is the lack of a challenging voice and the failure of media to clarify. It is worrying to think that there is a protective consensus around nonsense.
Anyone troubled by this consensus would be wide of the mark to blame capitalists or business. In trying to identify who gains, look not to the super rich but to a new elite who master the language of obscurity. These are the composers of mission statements, the change managers, the authors of impenetrable reports and pointless restructuring. They are many, they are relatively wealthy, they exhibit an extraordinary degree of solidarity and they are not subjected to public scrutiny. They are a nuisance – possibly, a menace – in that they smother innovation, creativity, and argument. A fake progressive and fake business lexicon is used to mask a layer of drones.
By all means let’s have fun with this. Let’s make the utterance of “key performance indicator” a capital offence! Let’s call for the closure of the Podge and Rodge School of Management! But, let us also begin to end this nonsense. Sooner rather than later searing clarity will be needed in government, business and the public sphere.